Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote

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Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/microsoft-advertising-talks-intelligence-ui-updates-audience-solutions-in-smx-keynote-325018

Rand Fishkin on optimizing for and against Google

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The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/rand-fishkin-on-optimizing-for-and-against-google-325075

Tired of manually checking for Google Merchant Center disapprovals? This script has you covered

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This script emails you when the percentage of disapproved products in your feed has exceeded the limit you’ve set it, saving you the time and tediousness of manually vetting the Google Merchant Center.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/tired-of-manually-checking-for-google-merchant-center-disapprovals-this-script-has-you-covered-325070

Reviews platform GatherUp acquired by martech holding company ASG

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Company run by local search veterans Mike Blumenthal and Aaron Weiche joins a larger portfolio of software companies.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/reviews-platform-gatherup-acquired-by-martech-holding-company-asg-325061

Entries are now being accepted for the 2020 Search Engine Land Awards

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Get the recognition your team deserves. Enter your best-performing campaign now.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/entries-are-now-being-accepted-for-the-2020-search-engine-land-awards-325040

Google starts new Search Console training series on YouTube

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Daniel Waisberg from Google has started a new video series to help you learn how to get the most out of Search Console.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-starts-new-search-console-training-series-on-youtube-324895

CallJoy, Google’s virtual phone agent for SMBs, gets an upgrade

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The service is Google’s first real foray into SaaS for SMBs.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/calljoy-googles-virtual-phone-agent-for-smbs-gets-an-upgrade-324990

Search Engine Land unveils Periodic Tables of PPC at SMX East

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The new resource breaks down key facets of paid search marketing, from ad types, to analytics and more.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/search-engine-land-unveils-periodic-tables-of-ppc-at-smx-east-325015

Understanding referrer clicks and how they can skew search engine market share

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Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/understanding-referrer-clicks-and-how-they-can-skew-search-engine-market-share-325008

SEO myths busted by an ex-Googler

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Google doesn’t hate your website, AdWords don’t impact SEO and ‘freshness’ and keywords are not as important as you think.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/seo-myths-busted-by-an-ex-googler-324985