Understanding the role of branded and unbranded search in the customer journey

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Customers have grown used to searching for exactly what they want. Here’s how to help your brand show up in search results at every step in the customer journey.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/understanding-the-role-of-branded-and-unbranded-search-in-the-customer-journey-318245

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Leaning into SEO as Google shifts from search engine to portal

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How to prepare your company for Google’s new customer journey for search.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/leaning-into-seo-as-google-shifts-from-search-engine-to-portal-318263

Google to add attribution to licensed lyrics providers

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Google responds to the allegations that it scraped Genius lyrics without paying for that content.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-to-add-attribution-to-licensed-lyrics-providers-318402

Why search needs to be combined with awareness for maximum impact

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TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/why-search-needs-to-be-combined-with-awareness-for-maximum-impact-318355

SMX Overtime: When to use automation to improve account performance

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PPC expert Duane Brown answers questions from SMX Advanced about what works, and what doesn’t, in smart shopping campaigns, automated bidding and third-party automation tools.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/smx-overtime-when-to-use-automation-to-improve-account-performance-318363

Google Search Console drops preferred domain setting

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Make sure to watch your Google search results to see if this impacts the canonical URL Google shows in its search results.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-search-console-drops-preferred-domain-setting-318356

Google Search Console image search reporting bug June 5-7

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Google Search Console had yet another data bug, this one impacted your image search traffic.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-search-console-image-search-reporting-bug-june-5-7-318331

Pinterest broadens e-commerce capabilities with ‘Complete the Look’ visual search feature

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The visual search feature will recommend fashion and home decor products based on the context of an image.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/pinterest-broadens-e-commerce-capabilities-with-complete-the-look-visual-search-feature-318309

Decode the science of SEO- Live webinar tomorrow!

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Join us on Tuesday, June 18, at 1:00 PM ET (10:00 AM PT)

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/decode-the-science-of-seo-live-webinar-tomorrow-318312

Google allegedly caught scraping lyrics from Genius

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Lyrics site Genius used Morse code to catch Google ‘red handed.’

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-allegedly-caught-scraping-lyrics-from-genius-318292