The problem with the ‘structured content’ mindset

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As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/the-problem-with-the-structured-content-mindset-344115

The problem with the ‘structured content’ mindset

Tags

, , ,

As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/the-problem-with-the-structured-content-mindset-344115

Google tests multiple contextual links in featured snippets

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Google confirms web stories as featured snippets are not a great experience for searchers.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-tests-multiple-contextual-links-in-featured-snippets-344160

A peek into PPC routines during Cyber Five week

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After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/a-peek-into-ppc-routines-during-cyber-five-week-344103

Google puts some contextual search features in context

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Google is using newish language understanding models specific to leveraging conversational context for these search features.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-puts-some-contextual-search-features-in-context-344111

Google launches new crawl stats report in Search Console

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Google has revamped the crawl stats report to provide actionable and useful data to your crawling issues.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-launches-new-crawl-stats-report-in-search-console-344113

10 ways you can support women in SEO

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Female-identifying search marketers share their personal experiences and tips to support women in the SEO industry.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/10-ways-you-can-support-women-in-seo-344064

Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more

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The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/social-shorts-youtube-expands-ad-inventory-twitter-launches-fleets-more-343857

How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business

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Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-duckduckgo-and-microsoft-benefit-from-googles-sprawling-advertising-business-344079

Don’t miss Search Marketing Expo online December 8-9

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Join us online at SMX, December 8-9, for actionable tactics on the most pressing SEO and SEM challenges.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/dont-miss-search-marketing-expo-online-december-8-9-344027