‘Made in USA’ ad extensions spotted on Bing

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The latest automated extension test from Microsoft Advertising.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/made-in-usa-ad-extensions-spotted-on-bing-329670

SMX Advanced registration is open!

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Secure your seat today and lock in lowest rates — up to $900 off on-site prices.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/smx-advanced-registration-is-open-2-329648

Smart Shopping campaigns: How to test and extract more value from automated campaigns

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Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/smart-shopping-campaigns-how-to-test-and-extract-more-value-from-automated-campaigns-329645

How to use the AMP status report to identify page errors, validate fixes

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Google’s latest Search Console training video explains how to troubleshoot your AMP pages.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-to-use-the-amp-status-report-to-identify-page-errors-validate-fixes-329649

Google Images to replace dimensions overlay on image thumbnails

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Google will instead show product, recipe, video, and soon, licensable labels in place of that dimensions information.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-images-to-replace-dimensions-overlay-on-image-thumbnails-329657

Competition forces retailers to rethink the role of branded, non-branded and trademark traffic

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The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/competition-forces-retailers-to-rethink-the-role-of-branded-non-branded-and-trademark-traffic-329621

What happens if you stop doing SEO?

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The ugly truth is that it’s hard to reverse momentum once a website starts going in the wrong direction.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/what-happens-if-you-stop-doing-seo-329606

Google unleashed the Panda algorithm 9 years ago today

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Has SEO got easier or harder since the first Google Panda update rolled out nearly a decade ago?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-unleashed-the-panda-algorithm-9-years-ago-today-329599

Video: Dixon Jones on building tools for the SEO industry

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This man has helped countless people in the SEO industry – he is a true friend.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/video-dixon-jones-on-building-tools-for-the-seo-industry-329594

Google patent application reveals hints to E-A-T and categorizing health sites

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Was there a Medic update? Can Google measure E-A-T? Can Google classify a YMYL site.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-patent-application-reveals-hints-to-e-a-t-and-categorizing-health-sites-329591