Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs

Tags

, , ,

Say goodbye to standard text ads by the end of the year.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/still-have-active-destination-urls-in-bing-ads-its-time-to-migrate-to-final-urls-316025

Advertisements

Younger users rely on snippets and knowledge panel, often don’t click, survey says

Tags

, , ,

Yet ‘position zero’ doesn’t always win says survey, which reveals relatively discerning users.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/younger-users-rely-on-snippets-and-knowledge-panel-often-dont-click-survey-says-315963

Google Ads script: How to automatically apply bid modifiers

Tags

, , ,

Here’s a bid modifier script for in-market and remarketing audiences, device and location targeting.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-ads-script-how-to-automatically-apply-bid-modifiers-316017

How to get brand URLs in Google AMP cache by extending TLS for Web Package

Tags

, , ,

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-to-get-brand-urls-in-google-amp-cache-by-extending-tls-for-web-package-315640

The path to effective keyword targeting in Google Shopping

Tags

, , ,

Optimize shopping campaigns with n-grams.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/the-path-to-effective-keyword-targeting-in-google-shopping-315850

SEO guide to optimizing your LinkedIn profile for more connections, better leads

Tags

, , ,

Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/seo-guide-to-optimizing-your-linkedin-profile-for-more-connections-better-leads-315882

Google search spend growth slows as click volume rises, reports show

Tags

, , ,

Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-search-spend-growth-slows-as-click-volume-rises-reports-show-315868

App-marketer spending on Apple Search Ads equals Google, Facebook Combined

Tags

, , ,

The data come from Kenshoo’s Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/app-marketer-spending-on-apple-search-ads-equals-google-facebook-combined-315918

Google updates Custom Search mobile layout

Tags

, , ,

Redesign includes the search box and refinements, thumbnails and pagination

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-updates-custom-search-mobile-layout-315910

Final call to enter the 2019 Search Engine Land Awards

Tags

, , ,

Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the final entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST. 

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/final-call-to-enter-the-2018-search-engine-land-awards-295772