Google updated guidelines to say spam reports are not for manual actions

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Google only uses spam reports to improve its spam prevention algorithms.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-updated-guidelines-to-say-spam-reports-are-not-for-manual-actions-337192

Facebook CCPA compliance challenges: Limited Data Use

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What you need to know about how Facebook’s handling of California user data might affect your business.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/facebook-ccpa-compliance-challenges-limited-data-use-337170

With new ‘pilot program,’ Google again testing ads on local business profiles

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The ads can’t be removed or influenced by the business owner.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/with-new-pilot-program-google-again-testing-ads-on-local-business-profiles-337125

What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]

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If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of AMP.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/what-will-publishers-do-when-google-lifts-the-amp-restriction-on-top-stories-video-337120

WSJ: GoogleBot can add products to shopping carts

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Make sure to double check those abandoned cart metrics; they may be inflated.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/wsj-googlebot-can-add-products-to-shopping-carts-337098

CCPA enforcement begins now and most companies aren’t ready

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Unprepared for CCPA? Here is what you need to know and do — now.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/ccpa-enforcement-begins-today-and-most-companies-arent-ready-337041

Facebook Ads boycott: What will be the measure of success?

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Claiming the advertiser boycott as a success or failure likely won’t be clear cut.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/facebook-ads-boycott-what-will-be-the-measure-of-success-337036

What publishers need to consider before dropping AMP [Video]

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BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/what-publishers-need-to-consider-before-dropping-amp-video-337037

Ad fraud prevention firm CHEQ enters PPC market

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The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/ad-fraud-prevention-firm-cheq-enters-ppc-market-337030

The pillars of successful link building

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Create linkable assets and identify relevant opportunities to reach a wider audience.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/the-pillars-of-successful-link-building-336860