SearchCap: Google Ads exact match name and brands in search

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/searchcap-google-ads-exact-match-name-and-brands-in-search-309415

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Protect your brand in search

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You are losing clicks to your competitors that are twice as likely to convert.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/protect-your-brand-in-search-309406

Exact match? Our contest to rename it for Google is sealed with an -ish

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Though it was hard to see Matchy McMatchFace miss the boat, we do have a winner in our bid to rename the search company’s not-so-exact match.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/exact-match-our-contest-to-rename-it-for-google-is-sealed-with-an-ish-309092

SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/searchcap-google-lens-for-ios-facebook-search-ads-ecommerce-seo-309383

Here’s your exclusive insider look of SMX West

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Elevate your career with 30+ sessions, 50+ expert speakers, networking, clinics, meetups and more!

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/heres-your-exclusive-insider-look-of-smx-west-309364

Facebook starts testing ads in search results

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The test inventory will be available in Facebook and Marketplace search results.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/facebook-starts-testing-ads-in-search-results-309375

Google Lens goes live for search on iOS: We tested it out

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Now that Lens is no longer buried in Google Photos we’ll see more rapid adoption of visual search.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-lens-is-now-available-for-search-on-ios-we-tested-it-out-309344

How 3 SEO strategies built today’s eCommerce giants

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Learn how third-party sellers, backlinks and a clearly defined niche can leverage SEO opportunities.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-3-seo-strategies-built-todays-ecommerce-giants-309321

Human vs machine intelligence: how to win when ‘duplicate’ content is unique

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Sometimes humans and machines disagree about what content is duplicate content. Here’s why–and how to beat the system when it happens.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/human-vs-machine-intelligence-how-to-win-when-duplicate-content-is-unique-309098

SearchCap: Google Maps personalization, Google AMP report & Google shopping

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/searchcap-google-maps-personalization-google-amp-report-google-shopping-309309