Bug with Ad Preview and Diagnosis Tool showing ad scores and more data

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The Google ad diagnosis tool is currently down after showing data it should not have been showing. Google is investigating the issue.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/bug-with-ad-preview-and-diagnosis-tool-showing-ad-scores-and-more-data-312387

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Using Google Search Console to manage ‘search enhancement’ validation errors and employing the API

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In this wrap-up of our series on Google Search Console, get tips on the most productive uses of the GSC API.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/using-google-search-console-to-manage-search-enhancement-validation-errors-and-employing-the-api-312189

Google launches product card buttons on desktop search

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Did you notice the changes to the Google Shopping product panel on desktop search?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-launches-product-card-buttons-on-desktop-search-312347

Google drops mobile app properties from GSC, reminds site owners to remove G+ integrations

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Google giveth, and Google taketh away — or moveth. And the search giant is emailing Search Console users about these upcoming changes.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-drops-mobile-app-properties-from-gsc-reminds-site-owners-to-remove-g-integrations-312342

Here’s a new script to find the best text for new ads using an n-gram analysis

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This script analyzes the performance of commonly found word sequences to deliver additional insights about historical ad performance.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/heres-a-new-script-to-find-the-best-text-for-new-ads-using-an-n-gram-analysis-312279

Update your match types and account structure to improve performance, here’s how

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The relationship between search terms matter and so does your choice between the funnel and category structures. Ted Ives and Adam Seybold explain their management approaches during SMX West.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/update-your-match-types-and-account-structure-to-improve-performance-heres-how-312110

EU copyright directive poised to become law, includes licensing fees for search engines

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Controversial ‘link tax’ and content filtering provisions part of the final language of the Directive.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/eu-copyright-directive-poised-to-become-law-includes-licensing-fees-for-search-engines-312175

6 things you need to know about Google’s change for service area businesses

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Google’s new service area business set up cleared addresses. If you’re a service business, don’t try to add it back. Here’s why.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/6-things-you-need-to-know-about-googles-change-for-service-area-businesses-312177

Get more from your customer data with marketing automation

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Thursday, February 21, at 1:00 PM ET (10:00 AM PT)

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/get-more-from-your-customer-data-with-marketing-automation-312156