Subdomain leasing and the giant hole in Google’s Medic update

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In today’s Soapbox, a warning about the hack in low-authority medical advice with content mirrors and “buying guides” slipping through Google’s algorithm.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/subdomain-leasing-and-the-giant-hole-in-googles-medic-update-322035

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BrightLocal launches ‘Local RankFlux’ Google local algorithm tracking tool

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The tool is designed to help SEOs and businesses more easily track local algo changes.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/brightlocal-launches-local-rankflux-google-local-algorithm-tracking-tool-321988

A script to create a Google Ads Experiments dashboard

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This script generates a dashboard with a comprehensive view of experiments across My Client Center.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/a-script-to-create-a-google-ads-experiments-dashboard-321818

Google now gives more preference to original reporting in search

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Google has updated its algorithms to show more original reporting in search and Google News results.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-now-gives-more-preference-to-original-reporting-in-search-321887

Meta robots nofollow gets the hint treatment too

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Robots won’t support the new UGC and sponsored link attributes, says Google’s Gary Illyes.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/meta-robots-nofollow-gets-the-hint-treatment-too-321970

Yes, you can add JSON structured data to the body of your pages

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Head or body, Mueller explains that Google can read both just fine.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/yes-you-can-add-json-structured-data-to-the-body-of-your-pages-321870

Short reprieve: Google gives accelerated ad delivery an extension

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Accelerated delivery will phase out starting October 7.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/short-reprieve-google-gives-accelerated-ad-delivery-an-extension-321911

Yelp introduces ‘Connect’ and new Waitlist features for restaurants

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Connect is a publishing tool not unlike Google Posts, but with differences.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/yelp-introduces-connect-and-new-waitlist-features-for-restaurants-321909

What really matters in Google’s nofollow changes, SEOs ask

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Who benefits, who will implement the new attributes and how much change should sites expect?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/reaction-to-googles-nofollow-announcement-321816