Usage of voice has plateaued — for now

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Compared with past growth, 2020 survey data show flat-to-declining usage.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/usage-of-voice-has-plateaued-for-now-336960

What to look at when considering a Digital Asset Management platform

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What do all DAMs do, and what are the points of differentiation between them?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/what-to-look-at-when-considering-a-digital-asset-management-platform-336975

Google is streamlining ‘Ad’ labeling for Shopping ads

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The “Sponsored” label will be retired on desktop results, too.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-is-streamlining-ad-labeling-for-shopping-ads-336953

Bing updates its Webmaster Guidelines

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These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content – make sure to review them.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/bing-updates-its-webmaster-guidelines-336915

Bing’s search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time

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Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/bings-search-ranking-factors-relevance-quality-credibility-user-engagement-freshness-location-and-page-load-time-336924

Bing supports rel=sponsored & rel=ugc

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You can use the rel=”nofollow” or rel=”sponsored” or rel=”ugc” attributes, to “prevent the links from being followed by a crawler and from potentially impacting search rankings.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/bing-supports-relsponsored-relugc-336921

Replay: Addressing diversity recruitment and retainment in agencies and marketing teams

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How (and why) to ingrain a focus on diversity, equity and inclusion in your company’s recruiting, hiring and retainment practices.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/watch-addressing-diversity-recruitment-retainment-in-agencies-marketing-teams-336929

How in-house SEO teams and enterprise tech can boost organizational efficiency

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SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-in-house-seo-teams-and-enterprise-tech-can-boost-organizational-efficiency-336424

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

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Cautious consumers want more information about COVID-19 precautions.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/tripadvisor-yelp-and-others-highlight-venue-safety-as-it-becomes-a-new-consumer-decision-factor-336848

July boycott: Marketing without Facebook Ads

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Alternative media plan considerations for businesses participating in #StopHateForProfit.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/july-facebook-boycott-marketing-without-facebook-ads-336839