SMX East: now with extra local

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GMB, maps, reviews, voice and offline conversion tracking are all on the agenda.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/smx-east-now-with-extra-local-320666

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Product launches: Getting assets ready and knowing your target audience

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The important work should go into understanding who you will target with your marketing message and make sure you have the right marketing assets.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/product-launches-getting-assets-ready-and-knowing-your-target-audience-320648

Google doesn’t pass PageRank on nofollow links. Here’s why you still see them in GSC

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Nofollow links will be included in your Link Report.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-doesnt-pass-pagerank-on-nofollow-links-heres-why-you-still-see-them-in-gsc-320636

Compare and monitor performance of manual and Smart Bidding strategies with this script

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This script helps you monitor performance to make informed decisions about what’s working in Google Ads.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/compare-and-monitor-performance-of-manual-and-smart-bidding-strategies-with-this-script-320627

Google is aware of sites hosted on another’s subdomain

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It’s improving its systems to recognize such content and treat it accordingly.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-is-aware-of-sites-hosted-on-anothers-subdomain-320621

Google opens up to fantasy sports ads in the U.S.

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The policy change allows fantasy sports services to advertise on properties such as Google Search and YouTube.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-opens-up-to-fantasy-sports-ads-in-the-u-s-320607

Now, more 50% of Google searches end without a click to other content, study finds

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Zero-click searches hit an all-time high in June.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/now-more-50-of-google-searches-end-without-a-click-to-other-content-study-finds-320574

Last call to speak at SMX East

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Have knowledge, ideas and insights to share? Submit your pitch before it’s too late.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/last-call-to-speak-at-smx-east-2-320533

FTC: Breaking up Google, Facebook to restore competition on the table

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We’re a long way away from that, but a rhetorical Rubicon has been crossed.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/ftc-breaking-up-google-facebook-to-restore-competition-on-the-table-320553

Video: Ruth Burr Reedy on human-readable Google ranking signals

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Are you focusing in on the wrong thing when it comes to Google algorithms?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/video-ruth-burr-reedy-on-human-readable-google-ranking-signals-320584