Crawl data analysis of 2 billion edges from 90 million domains offers glimpse into today’s web

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Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low PageRank.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/crawl-data-analysis-of-2-billion-edges-from-90-million-domains-offers-glimpse-into-todays-web-323417

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3 ways to take back control from PPC automations

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When Google and the engines automate PPC tasks, you can still remain in control with “automation layering.”

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/3-ways-to-take-back-control-from-ppc-automations-323380

Location targeting available in Google Smart Shopping campaigns

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Target and exclude locations in Smart Shopping campaigns.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/location-targeting-available-in-google-smart-shopping-campaigns-323414

When parsing ‘Googlespeak’ is a distraction

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It’s easy to get bogged down in every statement. This week was a good reminder to focus on the bigger picture.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/when-parsing-googlespeak-is-a-distraction-323337

How advertising rates vary by category on Amazon

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You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/how-advertising-rates-vary-by-category-on-amazon-323352

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

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The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/are-small-errors-like-worldwide-targeting-draining-your-budget-this-google-ads-script-can-help-323326

BrightEdge promises ‘self-driving SEO’ with new Autopilot offering

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Key SEO tasks can now be fully automated according to the company.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/brightedge-promises-self-driving-seo-with-new-autopilot-offering-323268

Which service-area business types perform best in local search?

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New research from a dataset of 45,000 business across 36 industries that have a physical location were reviewed to answer this question.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/which-service-area-business-types-perform-best-in-local-search-323280

Google showing mobile ‘search by photos’ option in selected local verticals

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The new element appears to not have a fixed position but resides below the local pack, sometimes right below.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-showing-mobile-search-by-photos-option-in-selected-local-verticals-323237

Bing launches content submission pilot

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Bing is testing a feature to let some publishers not just submit URLs to the search engine but also submit content and images.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/bing-launches-content-submission-pilot-323229