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“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://searchengineland.com/google-stick-to-structured-data-guidelines-if-you-want-the-rich-result-323222

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